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	<title>Mama Lisa's World Blog &#187; Government Sponsored Commercials</title>
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		<title>Animated Commercials from the &#8217;50&#8217;s about Tolerance and Diversity</title>
		<link>http://www.mamalisa.com/blog/the-us-governments-commercials-in-the-50s-about-tolerance-and-diversity/</link>
		<comments>http://www.mamalisa.com/blog/the-us-governments-commercials-in-the-50s-about-tolerance-and-diversity/#comments</comments>
		<pubDate>Thu, 15 Nov 2007 17:16:35 +0000</pubDate>
		<dc:creator>Lisa</dc:creator>
				<category><![CDATA[American Kids Songs]]></category>
		<category><![CDATA[Cartoons]]></category>
		<category><![CDATA[Children's Songs]]></category>
		<category><![CDATA[Countries & Cultures]]></category>
		<category><![CDATA[English]]></category>
		<category><![CDATA[Government Sponsored Commercials]]></category>
		<category><![CDATA[Languages]]></category>
		<category><![CDATA[Movies & TV]]></category>
		<category><![CDATA[Schoolhouse Rock]]></category>
		<category><![CDATA[USA]]></category>

		<guid isPermaLink="false">http://www.mamalisa.com/blog/?p=595</guid>
		<description><![CDATA[The things we watch on TV when we&#8217;re kids can stay with us for our whole lives.  I grew up in the 70&#8217;s and I&#8217;ll never forget the Saturday morning Schoolhouse Rock cartoons that taught about history, grammar and math.  I recently learned that there&#8217;s a whole generation of kids who grew up [...]]]></description>
			<content:encoded><![CDATA[<p>The things we watch on TV when we&#8217;re kids can stay with us for our whole lives.  I grew up in the 70&#8217;s and I&#8217;ll never forget the Saturday morning Schoolhouse Rock cartoons that taught about history, grammar and math.  I recently learned that there&#8217;s a whole generation of kids who grew up in the 50&#8217;s who remember a series of cartoons, put out by the US government, promoting racial harmony and tolerance. </p>
<p>These cartoons were first brought to my attention when I was asked about a song called, &#8220;The Big Bow-wow and the Little Meow&#8221;.  It turns out that this song came from one of these commercials.  Here&#8217;s what Barry Leibowitz wrote to me about it:</p>
<p>&#8220;In the early 50&#8217;s, there were these animated TV commercials that must have been government sponsored, meant to promote &#8220;brotherhood&#8221; and tolerance in our changing post-WWII society. The song I&#8217;m thinking of sounded like a sea chantey and involved an old salt and his cat and dog and how they got along so well on the boat.&#8221;</p>
<p>Steve Welch sent the lyrics to the song in this commercial.  It went like this:</p>
<blockquote><p>Oh commodore Bob had a dog and a cat<br />
With a big bow-wow and a little meow.<br />
They both got along without ever a spat!<br />
How in the world did they ever do that,<br />
With a big bow-wow, and a little meow…<br />
Meow…Bow-wow…meow…Bow-wow, Meow.</p></blockquote>
<p>He also said, &#8220;Another cartoon promoting racial harmony went like this:&#8221;</p>
<blockquote><p>You can get good milk from a brown-skin cow,<br />
The color of its skin doesn&#8217;t matter no-how.<br />
Ho ho hee, can&#8217;t you see:<br />
The color of your skin doesn&#8217;t matter to me.<br />
Ooh-ooh, wee awee wee.</p></blockquote>
<p>Steve continued, &#8220;They are probably not politically correct these days, but they were cute and must have made an impression on me.&#8221;</p>
<p>Barry told about another of these commercials:</p>
<p>&#8220;I remember another animated spot from that time that was about ethnic diversity. Maybe you remember it, too:&#8221;</p>
<blockquote><p>I have a little friend,<br />
His name ends with a &#8220;ski&#8221;<br />
And this is what my father said<br />
As I sat on his knee:</p>
<p>A ski, a witz, an off or cu<br />
When added to a name,<br />
Just teaches us the family<br />
Or town from which it came.</p>
<p>A name like Thomas Jefferson<br />
In some lands o&#8217;er the sea<br />
Would not be Thomas Jefferson,<br />
But Thomas Jefferski.</p>
<p>Or Jefferwitz, or Jefferoff or maybe Jeffercu,<br />
So do not let a ski, a witz or off seem strange to you.</p>
<p>I feel the same towards every name<br />
No matter how it ends,<br />
&#8216;Cause people with the strangest names<br />
Can be the best of friends!
</p></blockquote>
<p>Barry said, &#8220;The animation was fairly primitive but it was a little boy and a little girl with their lunch boxes and hers said Mary Jones on it, while his said Tommy Popski. In the end, I remember them walking away together holding hands (innocently, of course). Jog any memories? I&#8217;d LOVE to know if anyone but me remembers these Public Service Announcements and if copies of them exist in some government vault somewhere!&#8221;</p>
<p>If anyone knows if we can view these videos on the web, please let us know.  You&#8217;re also welcome to share your thoughts with us in the comments below.</p>
<p>-Lisa</p>

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